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Potential LCBO strike looms over Canada 150-themed beer, wine and spirit sales

Absolut Canada is actually a Swedish import, but the vodka company is still getting into the spirit with a limited edition bottle. Limited edition cans of its new pale ale called Moosehead Anniversary Ale are a complete departure from the brewer’s signature green cans, featuring instead a striking blue and white map of Canada. And Steam Whistle has teamed up with historic Canadian retailer Hudson’s Bay to offer co-branded retro-style items such as bottle openers and coasters. It’s not just the beer guys who are waving the flag this year. Canada’s historic whisky makers have also joined in, including J. P. Wiser’s One Fifty . Only 7,827 bottles of this special spirit have been produced — each one with a unique date printed on the label that corresponds to one of the 7,827 weeks in Canada’s history since Confederation in 1867. “J.P. Wiser’s is a proud Canadian brand that’s older than the country itself, so we felt a sense of duty to create something really special and one-of-a-kind, not only to mark Canada’s big anniversary, but also to celebrate all the milestones along the way over the past 150 years,” says Keeshan Selvakumar, whisky brand manager, Corby Spirit and Wine, which owns the brand founded in 1857 in Windsor, Ont. Whisky maker Crown Royal has switched out its traditional purple and white pouches for a white and red bag labelled Canada 150 until mid-July. Sandbanks Winery in Prince Edward County, Ont., has produced four wines with the 150 logo on the bottles. Of course, the vintage is 2016 because wines are typically made at the end of summer — and last year’s was particularly hot and dry, considered perfect conditions for producing good vino. “Canada’s 150th is an important date to celebrate diversity and inclusion,” says proprietor and founder Catherine Langlois, who was raised on a farm in Quebec and trained in Burgundy, France. “Like Canada, Sandbanks is such a diverse team.

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